3.1 When you visit one of the BearingPoint sites, we collect information automatically about those visits.
3.2 In particular, your browser automatically sends us certain Internet-related information, such as the Internet Protocol (IP) address of the computer you are using.
https://www.google.com/intl/en/policies/privacy/ and https://www.google.com/recaptcha/about/.
3.5 When you visit or use our social media websites such as Facebook, we use Facebook Pixel, which allows us to display interest-based advertisements ("Facebook Ads") to users of the website when they visit the social network or other websites also using this tool. In this way, we pursue the interest in displaying advertisements that are of interest to you in order to make our website or offers more interesting for you. With the help of the Facebook Pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad ("conversion").
The processing of this data by Facebook takes place within the framework of Facebook's data policy: https://www.facebook.com/policy.php.
Special information and details about the Facebook pixel, the Conversions API and its functionality can also be found in the Facebook help area: https://www.facebook.com/business/help/742478679120153?id=1205376682832142.
We also use lead ads on Facebook, e.g. for recruiting purposes. If you, as a platform user, click on an add, you will be prompted to fill out a lead ad forms. After submitting it, your leads data will be stored on Facebook’s servers for no more than 90 days, and we may download your leads data from it. The downloaded data will be further stored in our recruitment system for no longer than 6 months. Facebook will use the information submitted by users through the lead ad, subject to its data policy: https://www.facebook.com/policy. Further details about how Lead ads work on Facebook can be found here: https://www.facebook.com/business/help/1481110642181372?id=735435806665862.
When operating with lead ads, BearingPoint together with Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (Facebook) are Joint Controllers for the collection and transfer of data in this process. The following processes are therefore not covered by joint controllership:
- The process that takes place after the collection and transmission is within the sole responsibility of Facebook.
- The preparation of reports and analyses in aggregated and anonymized form is carried out as a Processor and is therefore within our responsibility.
We transfer the data within the scope of joint controllership based on the legitimate interest pursuant to Art. 6 (1) f GDPR. Further information on how Facebook processes personal data, including its legal basis and further information on the rights of data subjects can be found here: https://www.facebook.com/about/privacy.
3.6 Google Analytics 4.
BearingPoint also uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, on its websites. In order to protect your data as best as possible, the version “Google Analytics 4” (GA4, anonymized tracking, cookieless tracking) is used. Thus, only anonymized aggregated data is transmitted to us, which we evaluate for web statistics and therefore want to improve our offer. No individual profiles are created, but rather user groups. A personal reference can no longer be established.
GA4 uses IP address anonymization by default, which cannot be deactivated. Lawful cookies have a duration of 2 months.
The legal basis for the use of GA4 and the resulting coverage measurement is the legitimate interest (Art. 6 (1) lit. f GDPR).
The collected data may be transmitted to Google in Europe, or also to Google servers in the USA. BearingPoint has no influence on the data transfer to Google. Furthermore, BearingPoint has no influence on whether Google can draw conclusions about your person.
We are reviewing relevant rulings of the European Data Protection Agencies and/or other authorities which might impact the use of Google Analytics.
3.7 CleanTalk anti-spam check
We use the "CleanTalk" service, which protects the Site from spam when a data entry on a Site is done (for example in a contact form). The legal basis is the legitimate interest (Art. 6 (1) lit. f GDPR.
For security reasons and as protection against spam, your data is processed in the CleanTalk Cloud Service and stored in log files for a maximum of 45 days. After expiry of the aforementioned period, this data will be completely deleted. CleanTalk may use information about spam activity from IP or email addresses to provide appropriate anti-spam protection to all websites connected to its service.